25 July 2012
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Mbiri ya Penny Auctions

Lingaliro anali koyamba mu 1971 ndi Martin Shubik, ndi Seymour Professor wa masamu mabungwe Economics pa Yale University, pansi pa dzina la ndalama yobetcherana. Masewerawo ndi fanizo la chododometsa zimene ophunzirawo kumangikira kuti, pomaliza pake, zopanda nzeru zochita malinga ndi ndondomeko ya zomveka zochita; zopanda nzeru escalation cha kudzipereka.

Malamulo: Kuyitana akuyamba pa $0.01 ndipo akupita ku $0.01 increments. Wopambana ndiye amapereka wogulitsa chirichonse apamwamba zothetsera ndi kuti katunduyo. Childs, ndi yobetcherana amayamba ndi ochepa obetcha pofuna kupeza phindu ndiyeno kutsirizika mu kuyitana nkhondo ya attrition. Nthawi zambiri pa zothetsera lidzafika $1 ndiyeno vuto adzakhala umboni kwa $0.99 ofuna kugula, Iye sangathenso kupanga phindu koma pakali pano yokha zomveka gawo ndi kuti atenge $1.01 chimene chingandithandize ndi $0.01 imfa poyerekeza $0.99.

Martin a yobetcherana masewera anali lidzasinthidwa ndalama yobetcherana malo mu 2005 ndi Telebid ndi kutsogolera wopanga mapulogalamu Josh Macdonald amene pafupifupi anapanga masiku ano ndalama yobetcherana ntchito chitsanzo chomwe pambuyo chinasinthidwa swoopo.com. Zinali maganizo pachiyambi komanso kwambiri anadzudzula. Izi zinachititsa kuti bizinesi kusintha chitsanzo amawatenga onse otchuka ndalama yobetcherana Intaneti. Analola obetcha, amene anataya yobetcherana, kubwerera awo onse bids amene ntchito ndi kuziika kwa pogula katunduyo. Kusintha kukhale kovuta kwa ofuna kugula kutaya ndalama ndi ndalama amagulitsa nsombazo.

Swoopo anali kuyitana amalipiritsa yobetcherana malo Nagula Kuyamikira ankagwiritsa ntchito kuti bids. Isanafike kusintha dzina lake kuti Swoopo mu 2008, webusaitiyi ankatchedwa Telebid. Swoopo opaleshoni ndi Entertainment Shopping AG ndi zochokera ku Munich, Germany. Mu March 2011, Swoopo a webusaiti anakhala kufikako, ndi zindikirani tsamba ankanena kuti Swoopo ankakumana nazo “luso nkhani.” Pa March 26, 2011, Swoopo makolo a kampani ada mangala kwa bankirapuse.
Entertainment Shopping AG anatsogoleredwa ndi munthu wina dzina lake Frank Han amene anali woyang'anira wamkulu mpaka iwo ada mangala kwa bankirapuse.

N'zomvetsa chisoni kwa Swoopo.com analephera kupeleka yovomerezeka patenti kwa malonda mumalowedwe. Chifukwa chokhala, chisanafike luso anali lofalitsidwa ndi Shubik mu 1971 zofotokoza dola yobetcherana lingaliro. Ngakhale iwo ada mangala ndi kusungira patenti podikira udindo izi sizinalepheretse copycats ku kuyambira zawo malo kwa kupikisana ndi zosangalatsa kugula chimphona.

Izi mpikisano anayamba pang'onopang'ono, chopping kutali pa phindu la Entertainment Shopping AG. M'nkhani zinalembedwa April a 2010 Frank Hans mfundo mavuto ake kampani akukumana. Iye anapitiriza kunena zowona izi:

Swoopo makamu 250-300 amagulitsa nsombazo patsiku, kugawanika pakati padziko lonse ndipo m'deralo.

Wapakati chomaliza mtengo wa ogulitsira malonda ndi 71 peresenti pa ritelo (kumene Swoopo limapangitsa ndalama mtengo wa bids).

Mu mmodzi mwa atatu amagulitsa nsombazo, chomaliza mtengo uposa 90 peresenti pa ritelo.

Kampani amataya ndalama 65 peresenti ya amagulitsa nsombazo. "Wathu masamba ndi kanthu monga Google la, koma kuposa Overstock,"Anati Han.

The U.S. ndi kampani zikuluzikulu msika kuposa pambuyo kukulozani chaka ndi theka chapitacho (kampani anayamba mu Germany ndipo poyamba anaitanidwa Telebid).

Swoopo ali ndi ana awiri zipolopolo za ndalama, mmodzi kutsogoleredwa ndi Wellington othandiza ndi mmodzi mwa August Capital. Iwo ali pafupifupi 100 antchito.

Vuto amenewa anali kuti anali moona zabodza. Kodi zilidi anali kuti kampani anali kudana ndi ambiri mpikisano kuti anali kuchotsa ndi okhawo kuti kampani analili.

Wina chidwi china chinali Frank Han ndi ochepa winawo mabwana, zagwiridwa latsopano Mbali amagulitsa nsombazo limatchedwa "Ugule Tsopano" gawo. Izi njira imodzi-handedly anapha ndalama yobetcherana chitsanzo ichi kamodzi ndipo kuli bizinesi. Kodi gulu analili chachikulu phindu ndi kusunga aliyense zothetsera amene anaikidwa ake amagulitsa nsombazo, izo tsopano anali kukhala kudula nyumba zinthu akhagulisa pa ritelo mtengo akhakwanisa tayu m'chitetezo choposa mtengo.

Mu 2010 ichinso anayambitsa watsopano wa ofuna kugula kwa ndalama yobetcherana makampani amatchedwa "mphamvu obetcha".

A mphamvu ofuna kugula ndi katswiri ndalama yobetcherana wosuta. Mawu oyamba a kugula izo tsopano ntchito chitsanzo analola zimenezi akatswiri Intaneti kugula zikwi bids pa khobiri yobetcherana webusaiti ndipo chitani azitengapo angabwereze kuyitana pa amagulitsa nsombazo. Ngati iwo anataya, amangoika anagunda ugule tsopano batani ndipo analandira katunduyo zake ritelo phindu. Izi katunduyo kuti amatumizidwa ndi resold kamodzi analandira. Choncho, mphamvu ofuna kugula sanasiye ndi yobetcherana. Nthawi zambiri mphamvu ofuna kugula Umapeza ndi yobetcherana kwa zochepa kwambiri kuposa yobetcherana mwini kuyembekezera. Ndi eni chitsanzo kukumbukira, awa a mitundu obetcha anatha bwinobwino ntchito nthaŵi amagulitsa nsombazo ndiponso nthawi zambiri kupambana amagulitsa nsombazo kwa pafupi kanthu.

Chifukwa anthu ankhanza chikhalidwe cha kuyitana zochita za mphamvu ofuna kugula, ambiri a owerenga anapeza wathuwu mbiri ndipo kukanidwa ndi zina obetcha.

Munthu angathe mosavuta amati kugwa kwa Entertainment Shopping AG sanali mpikisano amene otumphukira kuzungulira koma koopsya malonda chisankho cha powapatsa "Ugule Tsopano" gawo pa aliyense yobetcherana osonyezedwa pa malo.

Zina zomwe pamapeto pake zinachititsa kuti webusaiti ya kutha anali chargebacks zochokera kwa owerenga amene sangapambane. Izi Intaneti ankaona webusaitiyi ngati chisokonezo ndipo pamapeto pake anadandaula kuti aliyense amene akufuna kumvetsera, kuphatikizapo ngongole kampani.

Pali maganizo awiri pa khobiri amagulitsa nsombazo. Iwo amene anapambana ndalama yobetcherana ndikuganiza iwo ali wamkulu chinthu anatulukira. Iwo amene ataya ndalama yobetcherana ndikuganiza iwo ali oyipa ndi zina mawonekedwe njuga.

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