25 July 2012
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Ko te History o Auctions Penny

I whakaurua tuatahi te ariā i roto i 1971 e Martin Shubik, te Seymour Ahorangi o Mathematical Institutional Economics i University Yale, i raro i te ingoa o te tāra mākete. Ko te kēmu ko te fakatātā o te lēsoni i roto i nei e akiaki nga kaiuru ki te hanga, i roto i te mutunga, he whakatau noatia i runga i te raupapa o ngā whakataunga hautanga; te mārō kē noatia o te fafauraa.

Ture: Tīmata kupu i $0.01 a ka haere ake i roto i $0.01 āpiti. Ko te toa ka utu te auctioneer mea katoa e te tono teitei ko ki te tiki i te tūemi. Tikanga, Ka tīmata i te hokohoko ki te torutoru bidders ki te hanga i te te pai tumanako, me te ka mutu ake i roto i te pakanga kupu o te takanga. I roto i te nuinga o te wā ka tae te tono $1 a ka he raruraru, ka kitea hoki te $0.99 Kawauatangaranci, Ka taea e kore e hanga e ia te pai, engari e tika ana inaianei te kōwhiringa kouma anake, ko te ki te korerotia e $1.01 e hua i roto i te $0.01 mate whakaritea ki $0.99.

I puta ke mākete game o Martin ki te pae pene mākete i roto i 2005 e Telebid me tona kaiwhakawhanake mata Josh MacDonald nei ngā whakaaro pene mākete tauira nei muri ka o tenei ra pakihi swoopo.com. Ko te tino tautohetohe i roto i te timatanga, a hoki taumaha faaino. Tenei arahina ki te tauira panoni pakihi whāngai e pae mākete pene rongonui katoa. Tukua ratou bidders, nana nei i ngaro i te makete, ki te tiki i hoki o ratou tono katoa i whakamahia, ka maka ia ratou ki te hoko i te tūemi. Tenei huringa i hanga e taea o te Kawauatangaranci ki te ngaro moni ki te auctions pene.

He pae utu kupu mākete te wahi i whakamahia whiwhinga hokona ki te hanga tono Swoopo ko. I mua ki te huri i tona ingoa ki Swoopo i roto i 2008, ka karanga te paetukutuku ko Telebid. I whakahaeretia Swoopo e Entertainment Kete AG, ka hāngai i roto i te Munich, Germany. I roto i te Maehe 2011, Ka uaua paetukutuku o Swoopo, a ka kī he whārangi pānui i Swoopo hokosia “take hangarau.” I te Maehe 26, 2011, Kamupene matua o Swoopo pukoro hei.
Entertainment Kete AG i arahina e te tangata, ko Frank Han nei ko te kaiwhakahaere tino tika ake tae noa ki rēhitatia ratou mo te kaihau.

Meapango hoki Swoopo.com i taka ratou ki te kōnae i te ārai tika mo te aratau pakihi. Ko te take he, toi mua i whakaputaina e Shubik i roto i 1971 whakaatu i te ariā tāra mākete. Ahakoa ratou rēhitatia tonu me te pupuri tonu i te taitara e tārewa ana ārai tenei kihai i mutu copycats i te tīmata ratou ake pae ki te whakataetae ki te Rapa hokohoko whakangahau.

Āta timata tenei whakataetae, poroporo atu i nga hua o Entertainment Kete AG. I roto i te i te tuhinga tuhituhia i roto i te Paenga-whāwhā o te 2010 Frank Hans ngā i te pakanga i te ritenga atu tona ropu. Hoki ka haere ia ki runga ki ki te kī i teie mau meka:

Mano Swoopo 250-300 auctions ia ra, ritua i waenganui i te ao, me te rohe.

Ko te utu whakamutunga toharite o te mākete, ko te 71 ōrau atu tauhokohoko (o te akoranga Swoopo hoki hanga moni i te utu o te tono).

I te kotahi toru o auctions, te utu whakamutunga, ko te neke atu i te 90 ōrau atu tauhokohoko.

Ko te kamupene ngaro te moni i runga i 65 ōrau o auctions. "He kahore rite a Google tatou tawhē, engari pai atu i Overstock,"Ka mea a Han.

Ko te U.S. Ko mākete nui rawa te kamupene o e tawhiti i muri i whakarewa i te tau, me te hawhe i mua (tīmata te kamupene i roto i te Germany, a ka karangatia e mua Telebid).

Whakaarahia Swoopo kua rua rauna o te pūtea, kotahi arahina e Te Ūpoko o te Ika Partners, e tetahi e August Capital. He tata 100 kaimahi.

Ko te raruraru ki enei tauākī ko e ratou factually puremu. He aha i tino haere i runga i te e ko te kamupene i raro i te whakaekenga i te maha whakataetae i tango atu te heriheri e kotahi koa te kamupene.

Ko tētahi atu take ngā i taua Frank Han me ētahi atu i te tahi whakahaere kamupene, whakatinana i te āhuatanga hou i roto i te mākete mohiotia rite te kōwhiringa "e hoko Na". Tenei kōwhiringa-raa patua te tauira pene hokohoko mo tenei mahi kotahi ahu. Hea te kamupene kotahi koa hua nui mā te pupuri i nga tono i whakanohoia i roto i ona auctions, te reira i teie nei i te riroraa i te whare mahinga mō ngā tūemi i te hoko i te uara hokohoko hoki e kore ratou i ahei te mau utu rarawe.

I roto i te 2010 whakaurua ano hoki tenei i te momo hou o te Kawauatangaranci ki te ahumahi pene mākete i huaina "bidders mana".

Ko te Kawauatangaranci mana ko te kaiwhakamahi pene mākete ngaio. Ko te kupu whakataki o te tauira te hoko i te reira i teie nei mahi tukua enei kaiwhakamahi ngaio ki te hoko mano o tono i te paetukutuku mākete pene, me te puta ki te korerotia e fefeka i runga i te mākete. Ki te ngaro ratou, ratou patua noa te utu inaianei pātene, ka riro te nama take mo tona uara hokohoko. E te tēnei tūemi haponohia ka hoko kotahi riro. Na reira, e kore te Kawauatangaranci mana ngaro te mākete. I roto i te nuinga o te wā i te Kawauatangaranci mana toa he hokohoko mo tawhiti iti iho i te rangatira mākete tūmanakohia. Ki te to ratou ake tauira pakihi i roto i te ngakau, ko enei momo o bidders taea ki te tono i tēnei angitu ki auctions haere tonu, me te i roto i te nuinga o te wā riro auctions mō te muri ki te kahore.

Nā ki te āhua pukuriri o nga mahi kupu o te Kawauatangaranci mana, riro he tokomaha o enei kaiwhakamahi tino ingoa, kiki, ka i karohia e te tahi atu bidders.

Ka taea e ngāwari te hoê totohe, e kore ko te hinga o Entertainment Kete AG nga whakataetae i pupu ake ana a tawhio noa, engari kaua he whakatau pakihi mate o te whakauru i te kōwhiringa "hoko Na" i runga i nga mākete e rārangi i runga i te pae.

Ētahi atu āhuatanga e te mutunga arahina ki te matenga o tenei paetukutuku he chargebacks i ngā kaiwhakamahi nei kihai i riro. Tirohia ēnei kaiwhakamahi te paetukutuku me te he scam, a te mutunga amuamu ki te tangata nana nei i pai ki te whakarongo, tae atu ki to ratou ropu kāri nama.

E rua ngā whakaaro i runga i te mākete pene. Ko te hunga e kua riro te mākete pene whakaaro ko ratou te mea nui ake whakaaro. Ko te hunga e kua ngaro i te mākete pene whakaaro he kino ratou, ka ko etahi ahua o te petipeti.

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