25 July 2012
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The History of Penny Auctions

The echiche mbụ e ẹkenam ke 1971 site Martin Shubik, na Seymour Prọfesọ nke mgbakọ na mwepụ institutional enweta ego na Yale University, n'okpuru aha nke dollar okushon. The egwuregwu bụ ihe atụ nke a na-eju anya na nke sonyere na-constrained ka, n'ikpeazụ, ihe enweghị isi na ọdụ mkpebi dabere a usoro nke ò mkpebi; ihe enweghị isi na ọdụ escalation nke nkwa.

Iwu: Bidding na-amalite mgbe $0.01 na-aga na $0.01 increments. The eto eto ahụ na-akwụ ndị auctioneer ọ bụla kasị elu ikele bụ-ihe. A, na okushon ga-amalite na ole na ole na-enwe olileanya bidders ka a uru ma mgbe ahụ igbu ke a bidding agha nke attrition. N'ọnọdụ ka ukwuu na ikele ga-eru $1 na mgbe ahụ a nsogbu ga-apụta ìhè maka $0.99 bidder, Ọ nwere ike agaghịkwa eme ka uru ma ugbu a nanị ò nhọrọ bụ ịsị $1.01 nke ga-eme ka a $0.01 ọnwụ tụnyere $0.99.

Martin si okushon egwuregwu ghọọ a penny okushon na saịtị 2005 site Telebid na-edu ndú Mmepụta Josh MacDonald ndị fọrọ mepụtakwara taa penny okushon azụmahịa nlereanya nke e mechara ghọrọ swoopo.com. Ọ dị nnọọ controversial ná mmalite na-kpamkpam katọrọ. Nke a mere ka a azụmahịa mgbanwe nlereanya adiaha niile reputable penny okushon saịtị. Ha kwere ka bidders, onye furu efu okushon, na-azụ ha nile ọnụ ekwegasịrị na-eji na-etinye ha kwupụta ịzụta ihe. Mgbanwe a mere ka ọ gaghị ekwe omume nke bidder ida ego na penny Auctions.

Swoopo bụ a bidding ego okushon ebe zụrụ Ebe e si nweta e ji mee ka ọnụ ekwegasịrị. Tupu na-agbanwe agbanwe aha ya Swoopo na 2008, na website a na-akpọ Telebid. Swoopo e ejikwara site Entertainment Ịzụ ahịa AG na dabere na Munich, Germany. Na March 2011, Swoopo si website ghọrọ keerughi, na a mara na peeji nke na-ekwu na Swoopo nọ na-enwe “oru mbipụta.” On March 26, 2011, Swoopo si nne na nna ụlọ ọrụ gbara akwụkwọ maka odida.
Entertainment Ịzụ ahịa AG duziri a nwoke aha ya bụ Frank Han bụ isi oche nri ruo mgbe ha gbara akwụkwọ maka odida.

O di nwute na n'ihi Swoopo.com na ha emeghị faịlụ a ziri ezi patent maka azụmahịa mode. Ihe mere ịbụ, tupu nkà e bipụtara Shubik na 1971 ndị kọwara dollar okushon echiche. Ọ bụ ezie na ha ka na-gbara akwụkwọ ma ka na-jide a patent rue aha a akwụsịghị copycats si malite ha onwe ha na saịtị ka mpi na ntụrụndụ ịzụ ahịa ibu.

Nke a mpi malitere ji nwayọọ nwayọọ na, mgbutu efep ke uru nke Entertainment Ịzụ ahịa AG. Ke ibuotikọ dere na April nke 2010 Frank Hans guputa siiri ụlọ ọrụ ya na-enwe. Ọ gakwara n'ihu ikwu ihe ndị a:

Swoopo ụsụụ ndị agha 250-300 Auctions kwa ụbọchị, n'etiti zuru ụwa ọnụ na mpaghara.

The nkezi ikpeazụ price nke okushon bụ 71 percent anya mkpọsa (N'ezie Swoopo na-emekwa ka ego si na-eri nke ọnụ ekwegasịrị).

Ke kiet ke otu ụzọ n'ụzọ atọ nke Auctions, ikpeazụ price bụ karịa 90 percent anya mkpọsa.

The ụlọ ọrụ na-efunari ego na 65 percent nke Auctions. "Anyị dị n'akụkụ peeji bụ ihe ọ bụla dị ka Google si, ma mma karịa Overstock,"Kwuru Han.

The U.S. bụ ụlọ ọrụ kasị ukwuu ahịa nnọọ mgbe launching a afọ na ọkara gara aga (ụlọ ọrụ malitere na Germany na-na mbụ na-akpọ Telebid).

Swoopo welitere abụọ agba nke ego, otu edu Wellington Partners na otu site August Capital. Ọ nwere ihe fọrọ nke nta 100 ọrụ.

Nsogbu na okwu ndị a bụ na ha bụ ndị na-abụghị eziokwu factually. Gịnị n'ezie na-aga na bụ na ụlọ ọrụ ndị bụ n'okpuru agha ọtụtụ asọmpi na-ewere ndị na-nanị na ụlọ ọrụ ozugbo ụtọ.

Ọzọ na-akpali akpata bụ na Frank Han na ole na ole ndị ọzọ ụlọ ọrụ uloru, emejuputa atumatu a ọhụrụ atụmatụ ke Auctions maara dị ka "Zụrụ ya Ugbu a," nhọrọ. Nke a na nhọrọ otu-handedly gburu penny okushon nlereanya ka otu ugboro a Ete azụmahịa. Ebe ụlọ ọrụ nweburu oke uru site retaining ọ bụla ikele nke e enịm ke ya Auctions, ya ugbu a na-aghọ mezie ụlọ n'ihi ihe ndị na-ere na mkpọsa uru nke ha na-apụghị meere n'ùkwù na-eri.

Na 2010 a nakwa ẹkenam a ọhụrụ ụdị bidder na penny okushon ụlọ ọrụ a na-akpọ "ike bidders".

A ike bidder bụ ọkachamara penny okushon ọrụ. Iwebata nke zụta ya ugbu a azụmahịa nlereanya kwere ndị a ọkachamara ọrụ ịzụta ọtụtụ puku ọnụ ekwegasịrị na penny okushon website na gaba aggressively na-ekwe na Auctions. Ọ bụrụ na ha furu efu, ha nanị see Buy now button na natara ihe n'ihi na ya mkpọsa uru. Nke a ihe ga-Ẹnam ekese na resold ozugbo natara. Ya mere, ike bidder dịghị mgbe ọ kwụsịrị mgbuka n'ọnụ ahịa. N'ọnọdụ ka ukwuu na ike bidder-enweta nkwanye mgbuka n'ọnụ ahịa n'ebe dị anya na-erughị okushon nwe na-atụ anya. Ha na azụmahịa nke nlereanya n'uche, ndị a na ụdị bidders ndị ike n'ụzọ gara nke ọma tinye nke a na-aga n'ihu na Auctions na ọtụtụ ikpe merie Auctions ọzọ ihe ọ bụla.

N'ihi na ike ike ọdịdị nke bidding omume nke a ike bidder, ọtụtụ n'ime ndị a na ọrụ nweela aha ọjọọ àgwà na-ẹse ọzọ bidders.

Otu nwere ike mfe-arụ ụka na ọdịda nke Entertainment Ịzụ ahịa AG abụghị asọmpi na-springing elu gburugburu ya kama a egbu azụmahịa mkpebi nke-ewebata ndị "Zụrụ Ugbu a," nhọrọ ọ bụla okushon depụtara na saịtị.

Ihe ndị ọzọ na-emecha dugara a website si onwu ndị chargebacks site na ọrụ na-adịghị merie. Ndị a ọrụ anya website dị ka a ojoro n'ikpeazụ mkpesa onye ọ bụla bụ onye ga-ege ntị, gụnyere ha kaadị ụlọ ọrụ.

E nwere ihe abụọ na echiche na penny Auctions. Ndị na-merie a penny okushon eche na ha bụ ihe kasị mma mgbe mepụtakwara. Ndị ahụ na-efu a penny okushon ha chere na ha bụ ndị ọjọọ na ụfọdụ ụdị ịgba chaa chaa.

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