25 July 2012
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Da Tarihin Penny auctions

Manufar da aka farko gabatar a 1971 da Martin Shubik, da Seymour Farfesa na Ilmin Lissafi hukumomi tattalin arziki a Jami'ar Yale, a karkashin sunan dollar gwanjo. Wasan ne mai hoto mai sigar a cikin abin da mahalarta suna tilasta yin, a karshen, wani m yanke shawara dangane da wani jerin m yanke shawara; wani m Ɗaukaka da sadaukar.

Dokoki: Umurnin fara a $0.01 da ke a cikin $0.01 increments. A lashe sa'an nan yana biya da auctioneer abin da mafi karo ne don samun abu. Yawanci, da gwanjo zai fara da 'yan masu tayi fatan yin riba, sa'an nan kuma kawo karshen a cikin wani umurnin yaki da attrition. A mafi yawan lokuta da karo za ta kai $1 sa'an nan kuma matsala ta bayyana ga $0.99 mai saka suna, Zai iya daina yin riba amma a yanzu kawai m wani zaɓi shine a umurni $1.01 wanda zai haifar da wani $0.01 asara idan aka kwatanta da $0.99.

Martin ta gwanjo game aka canza kama zuwa dinari gwanjo shafin a 2005 da Telebid da gubar developer Josh MacDonald ke kusan ƙirƙira yau dinari gwanjo kasuwanci model wanda daga baya ya zama swoopo.com. Shi ne ƙwarai, mai kawo rigima a farkon da kuma dauke da soki. Wannan ya kai ga harkokin kasuwanci canji tsarin soma da duk reputable dinari gwanjo shafukan. Su yarda masu tayi, suka rasa gwanjo, don samun mayar da dukan umurnin da aka yi amfani da kuma sanya su zuwa ga sayen abu. Wannan canji bai sanya shi ba zai yiwu ba na mai saka suna su rasa kudi tare da dinari auctions.

Swoopo wani umurnin fee gwanjo shafin inda sayi kuɗi a aka yi amfani da su sa yana umurnin. Kafin canja da sunan da ya Swoopo a 2008, da website aka kira Telebid. Swoopo da aka sarrafa da Entertainment Baron AG da kuma tushen a Munich, Jamus. A watan Maris 2011, Swoopo ta website ya zama m, da sanarwa shafi na da'awar cewa Swoopo aka fuskantar “fasaha al'amurran da suka shafi.” A kan Maris 26, 2011, Swoopo ta iyaye kamfanin yi domin fatarar kudi.
Nisha Baron AG aka shiryu game da wani mutum mai suna Frank Han wanda shi ne shugaba na dama har sai sun yi domin fatarar kudi.

Abin baƙin ciki a gare Swoopo.com suka kasa fayil din mai istinbadi lamban kira ga harkokin kasuwanci Yanayin. Dalilin da kasancewa, kafin art aka wallafa Shubik a 1971 dake bayyana da dollar gwanjo ra'ayi. Ko da yake sun yi har yanzu kuma har yanzu riƙe da lamban kira a lokacin take wannan ba su daina copycats daga lokacin da na fara nasu shafukan gasa tare da nisha shopping giant.

Wannan gasar ya fara sannu a hankali, chopping tafi a ribar da Entertainment Baron AG. A wata kasida da ya rubuta a watan Afrilu na 2010 Frank Hans fayyace da fama da kamfanin da aka fuskanta. Ya kuma ya ci gaba da bayyana wadannan facts:

Swoopo Runduna 250-300 auctions kowace rana, tsaga tsakanin duniya da na gida.

A matsakaita karshe farashin mai gwanjo ne 71 kashi kashe Retail (ba shakka Swoopo ma sa kudi daga kudin da saka kudade).

A daya bisa uku na auctions, karshe farashin ya fi 90 kashi kashe Retail.

Kamfanin hasarar kudi a kan 65 bisa dari na auctions. "Yã ribace-ribace bã kõme ba ne kamar Google ta, amma mafi alhẽri daga Overstock,"Ya ce Han.

A U.S. shi ne kamfanin most kasuwa ta zuwa yanzu bayan ƙaddamar a shekara da rabi da suka wuce (kamfanin fara a Jamus, aka a baya ake kira Telebid).

Swoopo ne ya tãyar da biyu akai-akai na kudade, daya jagorancin Wellington abũbuwan shirkinsu, kuma daya bayan Agusta Capital. Ya na kusan 100 ma'aikata.

Matsalar da wadannan kalamai ne cewa sun kasance factually na ƙarya. Abin da aka gaske faruwa shi ne cewa kamfanin yana a karkashin harin da yawa fafatawa a gasa da aka shan tafi da kenkenewa cewa kamfanin sau daya jin dadin.

Wani mai ban sha'awa factor shi ne cewa Frank Han da kuma 'yan wasu manyan jami'an kamfanin, aiwatar da wani sabon fasalin a cikin auctions da aka sani da "Buy shi Yanzu" zaži. Wannan wani zaɓi guda-da yara kanana kashe dinari gwanjo koyi ga wannan sau daya manyan harkokin kasuwanci. Inda kamfanin sau daya jin dadin m riba, da rikewa kowane karo wanda aka sanya shi a cikin ta auctions, shi yanzu an zama share gida ga abubuwa da suka sayar da a Retail darajar da abin da suka ba m wholesale kudin.

A 2010 wannan ma ya gabatar da wani sabon irin mai saka suna da dinari gwanjo masana'antu da ake kira "ikon masu tayi".

A iko mai saka suna shi ne sana'a dinari gwanjo mai amfani. Gabatarwar da lada kasuwanci model yarda da waɗannan masu sana'a masu amfani wajen sayen dubban saka kudade a dinari gwanjo website da kuma ci gaba zuwa mafadaci umurni a kan auctions. Idan sun rasa, sun kawai buga buy yanzu button kuma karbi abu domin ta Retail darajar. Wannan abu za a sufuri da kuma resold sau daya samu. Saboda haka, da ikon mai saka suna taba rasa wani gwanjo. A mafi yawan lokuta da ikon mai saka suna lashe wani gwanjo a gare nisa kasa da gwanjo mai shi sa ran. Da kasuwanci model tuna, wadannan iri masu tayi sun iya samu nasarar amfani da wannan ga gudana auctions da a mafi yawan lokuta lashe auctions for kusa da kome ba.

Saboda da m yanayin da umurnin ayyuka da wani iko mai saka suna, da yawa daga cikin wadannan masu amfani tsiwirwirinsu m kare martabarta kuma aka kauce masa ta hanyar wasu masu tayi.

Daya iya gardamar cewa faduwar Entertainment Baron AG ba da fafatawa a gasa da aka tsalle sama a kusa da shi ba amma wata m kasuwanci hukuncin gabatar da "Buy Yanzu" zaži a kan kõwane gwanjo da aka jera a shafin.

Sauran abubuwan da kyakkyawan kai ga wannan website na rasuwar kasance chargebacks daga masu amfani da suka ba lashe. Wadannan masu amfani kyan gani, da website a matsayin zamba da kuma kyakkyawan koka ga wani wanda zai saurare, ciki har da su katin bashi kamfanin.

Akwai biyu ra'ayoyi kan dinari auctions. Wadanda suka lashe dinari gwanjo zaton su ne mafi girma abu abada ƙirƙira. Wadanda yi hasãrar dinari gwanjo zaton su masu mugun aiki da wasu nau'i na caca.

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